What 30 Years in Seed Testing Teaches You About Innovation and Resilience

Trevor Nysetvold looks back at the 30-year evolution of SGS Canada Crop Science, and why he's more optimistic than ever about what comes next The post What 30 Years in Seed Testing Teaches You About Innovation and Resilience appeared first on Seed World .

6 April 2026 at 04:38 pm

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What 30 Years in Seed Testing Teaches You About Innovation and Resilience

Thirty years ago, on September 9, 1996, Trevor Nysetvold and his partners signed the papers that created BioVision Seed Labs in Edmonton, Alberta. Today, reflecting on this milestone, Nysetvold, the Director of Crop Science at SGS Canada, looks back at the evolution of the company and shares his optimism for the future. The journey from founding BioVision to becoming part of SGS in 2017 and rebranding as SGS Crop Science has been shaped by resilience, innovation, and the unwavering support of partners, mentors, colleagues, and the industry itself.

Nysetvold's decision to start BioVision was not the result of a meticulously planned strategy but rather a combination of determination, naive optimism, and a clear opportunity. Growing up on a farm near Paradise Valley, Alberta, he developed a deep connection to agriculture, which later influenced his career choices. After studying at the University of Saskatchewan and working in Manitoba, Nysetvold returned to Alberta, driven by his roots. His experience managing seed testing for United Grain Growers (UGG) revealed a critical need for a dedicated third-party analytical lab. This insight became the catalyst for founding BioVision, which he later acquired as the company grew.

The early days of BioVision were marked by simplicity and hard work. Without access to the internet, the team relied on phones, fax machines, paper, and human interaction to get the job done. Despite the limitations, they managed to deliver results effectively. The arrival of the internet in the office was a significant milestone, symbolizing the beginning of a new era in communication and efficiency.

Over the years, the seed testing industry has undergone significant transformation, driven by technological advancements and changing market demands. The integration of SGS into the company in 2017 brought new resources and capabilities, allowing SGS Crop Science to expand its reach and enhance its services. Despite the changes, the core purpose of the business—providing reliable and accurate seed testing services to the agricultural sector—remains unchanged.

Nysetvold's journey from founding a small seed testing lab to leading a global player in the industry underscores the importance of resilience and adaptability. The ability to pivot, embrace new technologies, and leverage partnerships has been crucial in navigating the challenges and opportunities that have arisen over the past three decades. The support network of partners, mentors, and colleagues has been instrumental in sustaining the company through growth spurts and downturns.

Looking ahead, Nysetvold expresses optimism about the future of SGS Crop Science. The continued evolution of technology, the growing emphasis on sustainable agriculture, and the increasing demand for high-quality seeds all point to a promising outlook. As the company continues to innovate and adapt, it will play a vital role in supporting farmers and the agricultural industry as they face new challenges and seize new opportunities.

In reflecting on the past 30 years, Trevor Nysetvold's story is a testament to the power of resilience, innovation, and the unwavering support of a dedicated team. The journey from BioVision Seed Labs to SGS Crop Science is a reminder of how far one can go when driven by passion, adaptability, and a shared commitment to excellence in the seed testing industry.

Source: Seed World

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