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War is being hypernormalised

America is resigned to conflict

6 April 2026 at 01:36 pm
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War is being hypernormalised

In recent years, the concept of "hypernormalisation" has gained traction as a way to describe the process by which society becomes desensitised to violence and conflict, particularly in the context of war. This phenomenon is now being observed in America, where the country appears to have resigned itself to the ongoing conflict, treating it as an accepted part of everyday life rather than a pressing issue demanding attention and action.

The current war, led by former President Donald Trump, is often portrayed as a distant, abstract event that has little impact on the daily lives of most Americans. This is in stark contrast to previous foreign conflicts, such as the Gulf War or the Vietnam War, which captured the public's imagination and were widely discussed and debated across the nation. During the lead-up to the Iraq War, for instance, there was a significant outpouring of public opinion, with protests and demonstrations taking place across the country. In the days before smartphones and social media, it was easier for mainstream media outlets to downplay or ignore dissenting voices, but the war still dominated conversations and debates.

Today, however, the situation is vastly different. The ongoing conflict is rarely discussed in the same way, and many Americans seem more interested in reality TV shows like "The Bachelorette" than in the blackouts and bombings that continue to unfold. This passive acceptance of an illegal and dangerous foreign war is not merely a reflection of a superficial society fixated on entertainment. It is a symptom of a deeper cultural shift, where the line between reality and illusion has become blurred.

This shift can be likened to the concept of "kayfabe" in professional wrestling, where the illusion of a real and intense rivalry is maintained to engage the audience. In the past, wrestling promoters believed that if the audience knew the rivalries were staged, the entire spectacle would lose its appeal. However, as public cynicism grew in the late 20th century, wrestling bosses began to abandon kayfabe, recognising that audiences were no longer willing to suspend their disbelief.

Similarly, in American politics, the illusion of a legitimate and legitimate foreign policy has been increasingly difficult to maintain. The public is becoming more aware of the complexities and moral ambiguities of the current conflict, yet it remains largely ignored in mainstream discourse. This is not because Americans are indifferent to the suffering caused by the war, but rather because the conflict has been hypernormalised, becoming an accepted part of the political landscape.

The consequences of this hypernormalisation are far-reaching. By treating war as an inevitable and unavoidable part of politics, society risks becoming complacent and disengaged. This can lead to a lack of accountability and transparency, as politicians and journalists feel free to propagate false narratives without facing the same level of scrutiny and debate that characterized previous conflicts.

In the end, the hypernormalisation of war in America is a reflection of a deeper cultural malaise, where the line between reality and illusion has become increasingly difficult to discern. As the country continues to grapple with the complexities of its foreign policy, it is crucial for citizens to remain vigilant and engaged, ensuring that the ongoing conflict does not become yet another accepted part of the political status quo.

Source: UnHerd
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