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True partnership targets AI adoption in Thai companies

True Digital Academy has partnered with global tech consultancy Thoughtworks to help local companies shift to artificial intelligence (AI)-first enterprises.

7 April 2026 at 10:15 am
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True partnership targets AI adoption in Thai companies

True Digital Academy, a leading digital transformation hub in Thailand, has recently announced a strategic partnership with global tech consultancy Thoughtworks. This collaboration aims to accelerate the adoption of artificial intelligence (AI) in Thai companies, positioning them as AI-first enterprises. The move reflects a growing emphasis on leveraging technology to drive innovation and competitiveness in the rapidly evolving business landscape.

The partnership between True Digital Academy and Thoughtworks is designed to provide Thai businesses with the necessary tools, expertise, and resources to integrate AI into their operations. By combining True's deep understanding of the local market and Thoughtworks' global experience in AI implementation, the two entities aim to empower Thai companies to harness the full potential of AI. This initiative is particularly timely, as Thailand is increasingly recognized for its growing tech sector and the need for businesses to adopt advanced technologies to stay relevant.

True Digital Academy, known for its focus on digital transformation and innovation, has been actively promoting the use of AI and digital technologies among Thai businesses. The partnership with Thoughtworks is a significant step in this direction, as it brings in a wealth of international expertise and best practices. Thoughtworks, renowned for its work in agile software development and digital transformation, will provide Thai companies with strategic guidance and hands-on support to implement AI solutions effectively.

The collaboration will focus on several key areas, including AI integration, data management, and talent development. By working closely with Thai companies, the partners will help them identify opportunities to apply AI in their operations, from automating routine tasks to enhancing customer experiences. Additionally, the partnership will address the challenges associated with AI adoption, such as data privacy concerns and the need for skilled personnel.

One of the critical components of the partnership is the development of a skilled workforce capable of driving AI initiatives. True Digital Academy and Thoughtworks will collaborate on training programs and workshops to equip Thai professionals with the necessary skills in AI and digital technologies. This will not only benefit individual employees but also strengthen the overall capabilities of Thai companies in the digital age.

The partnership also highlights the importance of fostering a culture of innovation within Thai businesses. By adopting AI, companies can gain a competitive edge by improving efficiency, reducing costs, and enhancing customer satisfaction. The collaboration between True Digital Academy and Thoughtworks is expected to inspire Thai companies to embrace AI as a core component of their strategic planning, ensuring they remain agile and responsive to market changes.

This strategic partnership is a testament to the growing recognition of AI's potential in driving business success. As Thailand continues to position itself as a tech-savvy nation, initiatives like this are crucial in helping local companies leverage AI to achieve sustainable growth. The collaboration between True Digital Academy and Thoughtworks is expected to have a ripple effect, encouraging other businesses to invest in AI and digital transformation, thereby further boosting Thailand's tech ecosystem.

In conclusion, the partnership between True Digital Academy and Thoughtworks represents a significant milestone in the journey of Thai companies towards becoming AI-first enterprises. By combining local expertise with global insights, this collaboration is poised to accelerate AI adoption in Thailand, fostering innovation and competitiveness in the digital age. As the tech landscape continues to evolve, this strategic partnership underscores the importance of collaboration and investment in technology to ensure long-term success in an increasingly connected world.

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