TRAI aims to regulate free ad-supported streaming TV (FAST) apps like Samsung TV Plus

The Telecom Regulatory Authority of India (TRAI) has taken a significant step towards regulating free ad-supported streaming TV (FAST) apps like Samsung TV Plus and Vodafone Play. In response to a request from the Ministry of Information and Broadcasting (MIB) in December 2025, TRAI has released a consultation paper to develop a regulatory framework for Application-based Linear Television Distribution (ALTD) services, which include FAST services. This move aims to address the imbalance in competition between traditional satellite-based TV and the non-regulated FAST channels on over-the-top (OTT) platforms.

TRAI defines ALTD services as those that provide linear TV content through pre-installed apps on TVs and devices or enable access through web browsers. FAST services are a subset of ALTD, referring to free, ad-supported platforms offering scheduled or linear TV content. Examples of FAST services in India include Yupp TV, Samsung TV Plus, Vodafone Play, Distro TV, Patchwall+ (Xiaomi), and LG WebOS.

The need for regulation stems from the fact that traditional TV distributors, such as direct-to-home (DTH) or local cable operators, operate under a regulatory environment that includes guidelines on uplinking or downlinking, programme and advertising codes, content record-keeping for 90 days, prior MIB approvals, and tariff orders. In contrast, FAST platforms like Vodafone Play and Distro TV deliver the same content but are currently exempt from these regulatory frameworks. This disparity has led to concerns about an imbalance or distortion of the existing competition between traditional satellite-based TV and internet-based FAST platforms.

TRAI's consultation paper outlines the need for a regulatory framework to ensure parity in content accountability and consumer protection. By regulating FAST services, TRAI aims to level the playing field and prevent any potential harm to the traditional TV industry. The proposed framework will cover aspects such as content guidelines, advertising standards, and consumer rights, ensuring that FAST services adhere to the same rules as traditional TV distributors.

The move by TRAI to regulate FAST services is a response to the rapid growth of these platforms, which have gained popularity due to their free access and convenience. However, without proper regulation, FAST services could potentially undermine the established TV industry and disrupt the existing market dynamics. By introducing a regulatory framework, TRAI aims to protect consumers, maintain content quality, and ensure fair competition between traditional and FAST services.

The consultation paper invites feedback from stakeholders, including FAST service providers, traditional TV distributors, content creators, and consumer groups. The final regulatory framework will be developed based on this feedback and will be designed to address the specific challenges posed by FAST services while promoting a level playing field for all players in the television distribution ecosystem.

In conclusion, TRAI's decision to regulate FAST services like Samsung TV Plus and Vodafone Play is a crucial step towards maintaining a fair and competitive landscape in the Indian television industry. By developing a regulatory framework for ALTD services, TRAI aims to ensure that FAST platforms operate under the same guidelines as traditional TV distributors, thereby protecting consumers and promoting content accountability. The consultation paper marks the beginning of a critical process to shape the future of television distribution in India, balancing the benefits of innovation with the need for regulation.