Totality, Win Product Positioning and Messaging, and Remote Employees – Mattermark Daily

As August rolls in, many are enjoying their summer vacations, while others are busy catching up on work. For those who spent their morning gazing at the sky, it was likely in anticipation of the solar eclipse. But today's Mattermark Daily isn't about the celestial event; it's about how founders, marketers, and remote employees can thrive in their respective roles.

In the world of product positioning and messaging, Daniel Debow of Helpful shares insights on how to stand out in a crowded market. He suggests that sometimes, it's necessary to "piss people off—but only at the right time." This bold approach can help a product or service gain attention and resonate with the target audience. Debow's advice underscores the importance of striking the right balance between being disruptive and maintaining brand integrity.

Meanwhile, Margot Mazur of Wistia offers guidance for tech companies looking to integrate remote work into their diversity and inclusion efforts. With more companies adopting remote or hybrid work models, it's crucial to ensure that a diverse set of employees can thrive in these environments. Mazur emphasizes the need for intentional strategies that address unique challenges faced by remote workers, such as communication barriers and isolation. By prioritizing remote work as a key component of diversity and inclusion, companies can foster a more inclusive and productive workplace.

In the realm of investing, Ellen Pao, co-founder of Lumos Labs and former CEO of Reddit, shares an excerpt from her book "Reset," which is set to be released in September. Pao's piece, titled "This Is How Sexism Works in Silicon Valley," sheds light on the systemic issues faced by women in the tech industry. Her candid account serves as a wake-up call for the industry to take meaningful action towards gender equality.

For those in the job market or considering a career change, Sam from Aurora Solar shares exciting opportunities at the company. Aurora Solar, a leader in renewable energy, is looking for talented individuals to fill the roles of Senior Frontend Engineer, Computer Vision/Machine Learning Engineer, and Inside Sales Representative. Sam encourages those passionate about renewable energy or who enjoyed the recent solar eclipse to apply. Working on projects that make a real difference in the world can be both rewarding and fulfilling.

The Mattermark Daily continues to provide a daily digest of timely and engaging content for business professionals. From product positioning to remote work and beyond, these insights can help founders, marketers, and employees alike navigate the ever-changing landscape of business and technology. Stay tuned for more valuable perspectives and updates in the days to come.