The Scoop: Hershey’s goes back to real chocolate after criticism from Reese’s grandson

Hershey’s, one of the world’s most iconic chocolate brands, has announced its intention to return to using real chocolate in all its candies by 2027. This move comes after weeks of intense criticism from Brad Reese, the grandson of the creator of the legendary Reese’s Peanut Butter Cups. The decision to revert to real chocolate follows a campaign led by Reese and a passionate group of chocolate enthusiasts who rallied behind his concerns.

Brad Reese, who inherited his grandfather’s passion for quality, had expressed skepticism about the authenticity of the chocolate used in some Hershey’s confections. His concerns were sparked when he tasted a Reese’s mini-heart and found it inedible. Reese’s criticism gained traction, and chocolate fans joined forces to pressure Hershey’s into taking action.

Hershey’s maintains that it has always used real milk chocolate in Reese’s products, but it had switched to a flavored substitute in certain confections. Reese, however, remained unconvinced, describing his feelings as “betrayal” when he encountered the altered taste. In an interview with the Associated Press, Reese shared his disappointment, stating that the product no longer met the standards set by his grandfather.

Despite Reese’s criticisms, Hershey’s claims that the decision to return to real chocolate is unrelated to his input and has been in the works since last year. Allison Kleinfelter, a Hershey’s spokesperson, explained that the company has always been responsive to evolving consumer preferences. “Consumer preferences for ingredients evolve over time, and we have always responded,” she said. The company plans to complete the switch to real chocolate by 2027, covering formulation, packaging, supply lines, and ingredient sourcing.

Reese, however, remains unconvinced that Hershey’s is making a genuine effort. In a later interview with the New York Times, he dismissed the move as a public relations stunt, asserting that true commitment would require immediate action. “If they were serious, they would do it right away,” he said.

The saga of Hershey’s and Reese’s highlights the emotional attachment consumers have to brands and products, particularly those steeped in nostalgia like candy. Even minor changes can provoke backlash, and when a prominent figure connected to the product’s integrity speaks out, the company is compelled to act. Hershey’s may have missed an opportunity to turn Reese into an advocate by involving him in the process and making him a part of the solution.

Ultimately, the decision to return to real chocolate reflects a broader trend of consumers demanding transparency and authenticity in the products they love. As preferences shift, companies must be prepared to adapt and respond to feedback, lest they risk losing the trust and loyalty that have sustained them for generations.