TCG067: Progressive Delivery: Shipping Software is Just the Beginning with Adam Zimman
In this episode, we sit down with Adam Zimman, author and VC advisor, to explore the world of progressive delivery and why shipping software is only the beginning. Adam shares his fascinating journey through techāfrom his early days as a fire juggler to leadership roles at EMC, VMware, GitHub, and LaunchDarkly – and how those ... Read more »

In this episode of TCG067, we delve into the world of progressive delivery with Adam Zimman, a seasoned author and venture capital advisor. Known for his unique perspective on technology and software delivery, Zimman shares his remarkable journey through the tech industry, from his early days as a fire juggler to leading teams at EMC, VMware, GitHub, and LaunchDarkly. His insights reveal that shipping software is just the beginning of a transformative process that reshapes how businesses innovate and adapt.
Adam Zimman's career is a testament to the idea that life experiences can shape one's path in the most unexpected ways. His early passion for fire juggling, a skill he honed as a teenager, eventually led him to a career in technology. This unconventional start provided him with a unique perspective on problem-solving and adaptability, qualities that would serve him well in his future endeavors.
Zimman's journey in the tech world began at EMC, where he played a pivotal role in shaping the company's strategy during a period of rapid growth. His experience at EMC laid the foundation for his subsequent leadership roles at VMware, GitHub, and LaunchDarkly. At each of these companies, Zimman's focus was on innovation and delivery, driving teams to push the boundaries of what was possible.
One of the key themes of Zimman's career is the concept of progressive delivery. He argues that shipping software is merely the first step in a broader process of continuous innovation and adaptation. Progressive delivery, as he defines it, involves incremental improvements and iterative testing, allowing businesses to respond swiftly to changing market conditions and customer needs.
Zimman's time at VMware, where he helped drive the adoption of cloud computing, is a prime example of this approach. By focusing on incremental advancements and fostering a culture of collaboration, VMware was able to deliver innovative solutions that transformed the industry. Similarly, at GitHub, Zimman's emphasis on collaboration and open-source development helped the platform become a global hub for software development.
At LaunchDarkly, Zimman's work on feature flags and canary releases further exemplifies the power of progressive delivery. By enabling teams to experiment with new features in a controlled environment, LaunchDarkly has helped businesses innovate without compromising stability. This approach not only accelerates the development process but also minimizes the risk of introducing bugs or disrupting existing operations.
Zimman's journey through the tech industry has taught him that success is not just about delivering software but about creating a culture of continuous improvement and adaptability. He believes that progressive delivery is a mindset that encourages organizations to embrace change, learn from failures, and iterate rapidly.
In conclusion, Adam Zimman's insights into progressive delivery offer valuable lessons for businesses looking to innovate in a rapidly changing technological landscape. By focusing on incremental improvements, fostering collaboration, and embracing a culture of adaptability, organizations can harness the full potential of progressive delivery. As Zimman's career trajectory demonstrates, shipping software is indeed just the beginningāit's the foundation upon which a culture of continuous innovation can be built.










