Syngenta Taps David Hoar to Lead Crop Protection Sales

Syngenta Canada has announced the appointment of David Hoar as Head of Sales, Crop Protection, effective immediately. In this leadership role, Hoar will oversee national sales and account management teams while serving on the company’s leadership team. Based in Syngenta Canada’s office in Calgary, Alberta, Hoar will be responsible for guiding sales teams across nine provinces, with a focus on delivering a good customer experience and providing innovative solutions for Canadian growers.

Hoar’s appointment reflects Syngenta Canada’s commitment to leadership development, customer engagement, and long-term growth in the Canadian crop protection market. Shaun Vey, president of Syngenta Canada, praised Hoar’s leadership skills, communication abilities, and customer-centric approach. Vey stated, “David is a natural leader, strong communicator, and keeps the customer at the heart of everything he does.”

Hoar’s strategic mindset, talent for building strong relationships both within the company and with customers, and his commitment to continuous improvement have enabled him to consistently deliver outstanding results while fostering the growth and development of talent for the organization. These strengths have prepared him well for his new role as head of sales, crop protection.

In his previous role as Head of Key Accounts, Hoar played a key role in shaping the company’s retail strategy. During that time, he focused on continuous improvement, embraced change to enhance service offerings, and actively listened to customers to ensure expectations were met—and exceeded.

Hoar’s appointment also highlights Syngenta Canada’s emphasis on nurturing internal talent and promoting from within. With 23 years of experience at Syngenta, Hoar brings a wealth of knowledge and expertise to his new position.

In expressing his excitement about the new role, Hoar said, “I’m honoured and excited to lead our sales team, with a clear focus on delivering value to our retail partners and farmer customers.” He added, “I’m committed to continuing the strong performance we’ve achieved together and look forward to working with our team to drive growth and innovation in the Canadian crop protection market.”

Syngenta Canada’s leadership team is confident that Hoar’s leadership will support the company’s continued commitment to strengthening relationships with retail partners and farmers nationwide. With a customer-focused approach and a proven track record of success, Hoar is well-positioned to lead Syngenta Canada’s sales efforts and drive growth in the competitive crop protection market.

The appointment of David Hoar as Head of Sales, Crop Protection, underscores Syngenta Canada’s dedication to fostering a culture of excellence and innovation. As Hoar takes on his new responsibilities, the company looks forward to leveraging his expertise and leadership to achieve its strategic goals and maintain its position as a leader in the Canadian crop protection industry.