State of the Fact-Checkers: Audiences grow as finances worsen

In 2025, fact-checking organizations experienced a significant surge in audience reach, despite facing financial challenges that weakened their operations, according to the latest report from the International Fact-Checking Network (IFCN) at Poynter. The "State of the Fact-Checkers" report highlights a paradoxical situation where these organizations are increasingly vital in combating misinformation, yet their financial stability has deteriorated.

The report reveals that fact-checking outlets reached record-breaking audiences in 2025. This growth can be attributed to heightened public interest in verifying information amidst an environment saturated with misinformation. As people become more aware of the need for credible sources, fact-checking organizations have stepped up their efforts to provide accurate information and analysis. This increased demand has translated into higher readership, engagement, and trust for these outlets.

However, this growth in audience reach has not come without challenges. The same report underscores that fact-checking organizations are struggling with financial constraints. Many of these organizations rely on a mix of grants, donations, and advertising revenue. Unfortunately, the landscape for these revenue streams has become increasingly competitive and uncertain. Advertisers, in particular, have been hesitant to invest in fact-checking outlets, partly due to the negative perception that such content might create. This has left fact-checking organizations scrambling to secure sufficient funding to sustain their operations.

The financial woes faced by fact-checking organizations have forced them to adapt their strategies. Many have turned to crowdfunding and direct donations from concerned citizens to stay afloat. Others have diversified their revenue streams by expanding their services to include training programs, partnerships with educational institutions, and collaborations with tech companies. Despite these efforts, the report warns that the financial instability could pose a significant threat to the long-term viability of fact-checking organizations.

The report also highlights the importance of fact-checking in today's digital age. With the rapid spread of misinformation online, the role of fact-checkers has become more critical than ever. They serve as a crucial safeguard against the spread of false narratives that can manipulate public opinion and undermine democratic processes. As such, the report urges policymakers, tech companies, and the general public to support fact-checking organizations and recognize their vital role in maintaining a healthy information ecosystem.

In conclusion, the "State of the Fact-Checkers" report paints a mixed picture. While fact-checking organizations have reached unprecedented audiences in 2025, their financial situation has worsened, posing challenges to their sustainability. The report serves as a call to action for all stakeholders to support these organizations and ensure that they can continue to play a vital role in combating misinformation and promoting media literacy. As the digital landscape continues to evolve, the need for robust fact-checking services will only grow, making the financial health of these organizations a matter of pressing concern.