Speak up and stand out: The keys to succeeding in a crowded comms landscape

At New York Women in Communications’ Women’s History Month event, members gathered in Manhattan’s Financial District to explore the world of sports, hospitality, and communications. The event, held last week, was marked by a sense of camaraderie and shared experiences, as attendees connected over their career journeys and the challenges they faced in a competitive industry.

NYWICI president Beth Feldman kicked off the afternoon by emphasizing the unique aspects of the organization. “It isn’t just the access or the opportunities,” Feldman said. “It’s the sisterhood. We rise higher when we lift one another, share what we’ve learned, and create space for the next generation to step forward.” This sense of connection is built through shared experiences and visible career paths, particularly for those just entering the field.

Feldman highlighted that the stories of how individuals have reached their current positions are just as important as their achievements. “What makes today even more meaningful isn’t just what they do, it’s how they got there,” she said. These paths include the risks they’ve embraced, the pivots they’ve made, and the people who helped them along the way. These stories are especially meaningful for the young women in attendance, who are just starting their careers.

The keynote speech by Marissa Shorenstein, chief external affairs officer at Brooklyn Sports and Entertainment, provided a candid look at the challenges and rewards of building a career in high-pressure communications roles. Shorenstein shared her own journey in the field, including her time with the NFL’s New York Jets. “I was 21, working in the country’s biggest media market, and everyone’s yelling at you all the time,” she told the audience. “I learned on the job, and I learned through my mistakes, and I grew from every experience.”

Her candidness resonated with attendees, who were eager to learn from her insights. Shorenstein’s speech underscored the importance of resilience, adaptability, and networking in the communications industry. She encouraged young professionals to embrace their unique perspectives and voices, as they are what set them apart in a crowded landscape.

The event also featured a range of topics related to sports, hospitality, and communications. Attendees had the opportunity to engage with industry leaders, share their own experiences, and learn from each other. This collaborative environment fostered a sense of community and support, which is essential for success in a competitive field.

In conclusion, the Women’s History Month event at New York Women in Communications highlighted the importance of connection, shared experiences, and personal stories in the communications industry. By emphasizing the value of sisterhood and mutual support, the event provided attendees with inspiration and practical advice for navigating the challenges of their careers. As the industry continues to evolve, these lessons will be crucial for professionals looking to stand out and succeed in a crowded comms landscape.