Serene’s Savannah Price shortlisted for Entrepreneur of the Year at British Business Awards
Serene helps financial institutions move from reacting to risk to understanding it earlier, using AI-driven behavioural intelligence to enable better decisions. Source

Serene’s Savannah Price shortlisted for Entrepreneur of the Year at British Business Awards
Savannah Price, the founder and CEO of Serene, a fintech company specializing in AI-driven behavioural intelligence, has been shortlisted for the prestigious Entrepreneur of the Year award at the British Business Awards. This recognition highlights Price’s innovative approach to financial risk management and her visionary leadership in transforming how financial institutions approach risk.
Serene’s groundbreaking technology enables financial institutions to move from a reactive to a proactive stance in managing risk. Traditionally, financial organizations have focused on identifying and mitigating risks after they have occurred. However, Serene’s AI-driven behavioural intelligence platform allows these institutions to understand and predict risks before they materialize, thereby enabling better decision-making and more effective risk management.
The company’s approach is rooted in the understanding that human behaviour plays a significant role in risk assessment. By leveraging advanced AI algorithms, Serene analyzes vast amounts of data to identify patterns and insights that would be difficult for humans to discern. This behavioural intelligence helps financial institutions make more informed decisions, reducing the likelihood of costly mistakes and enhancing overall risk management capabilities.
Savannah Price founded Serene with a clear vision: to revolutionize the way financial institutions approach risk. Her background in finance and technology, combined with her passion for innovation, has driven the company’s rapid growth and success. Under her leadership, Serene has attracted significant investment and partnerships, establishing itself as a leader in the fintech sector.
The British Business Awards, which honor outstanding achievement in British business, have recognized Price’s contributions to the industry. The Entrepreneur of the Year award is one of the most coveted accolades in the business world, and being shortlisted is a testament to Price’s exceptional talent and dedication.
Serene’s innovative technology has already made a significant impact on the financial services industry. By enabling institutions to understand risks earlier, the company helps mitigate potential losses and fosters a more resilient financial ecosystem. This not only benefits the institutions themselves but also contributes to broader economic stability.
Savannah Price’s journey to the forefront of the fintech industry is a testament to her vision, hard work, and commitment to innovation. Her shortlisting for the Entrepreneur of the Year award at the British Business Awards underscores her impact on the industry and her ability to drive meaningful change.
As the British Business Awards approach, the spotlight will be on Savannah Price and her groundbreaking work with Serene. This recognition not only celebrates her achievements but also highlights the transformative power of technology and innovation in the financial sector. The upcoming event will undoubtedly showcase the best of British entrepreneurship, and Price’s inclusion in the running for the award is a cause for celebration.
In conclusion, Savannah Price’s shortlisting for Entrepreneur of the Year at the British Business Awards is a well-deserved acknowledgment of her pioneering work with Serene. Her company’s innovative approach to risk management through AI-driven behavioural intelligence is reshaping the financial services industry, and her leadership is inspiring others to embrace change and innovation. As the industry continues to evolve, Price’s contributions will undoubtedly leave a lasting impact, shaping the future of financial risk management.










