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On planning in public

YouTrack’s Elena Pishkova shares how the team plans products in public view and in collaboration with customers.

6 April 2026 at 07:58 pm
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On planning in public

In an era where transparency and collaboration are increasingly valued in the tech industry, YouTrack’s Elena Pishkova is revealing the secrets of how the team plans products in public view and in close collaboration with customers. This approach not only fosters innovation but also ensures that the end product aligns with the needs and expectations of the users.

Elena Pishkova, a key member of the YouTrack team, has been instrumental in implementing a unique planning process that puts the product development lifecycle on full display. By making the planning process public, the team has created a transparent environment where everyone involved can see the progress, challenges, and decisions being made. This openness has several benefits, including increased accountability, faster problem-solving, and a more cohesive team dynamic.

One of the key aspects of this public planning approach is the collaboration with customers. By involving users directly in the planning process, the team gains invaluable insights into what features are most desired and how the product can be improved. This customer-centric method ensures that the final product is not only innovative but also meets the actual needs of the market.

The public planning process begins with the identification of potential product ideas. These ideas are then discussed openly within the team, and feedback is solicited from customers through various channels, such as surveys, forums, and direct communication. This inclusive approach helps to refine the ideas and prioritize them based on their potential impact and feasibility.

Once the ideas have been vetted and prioritized, the team moves on to the detailed planning phase. This involves breaking down the product into smaller, manageable tasks and assigning responsibilities to team members. The planning documents, including task descriptions, timelines, and dependencies, are made publicly available on a dedicated platform. This allows team members, as well as customers, to track the progress and provide feedback at every stage.

The public planning process also facilitates a culture of continuous improvement. As the team works on the tasks, they are encouraged to document their experiences, challenges, and solutions openly. This not only helps other team members learn from each other but also provides valuable data for future product development.

Elena Pishkova emphasizes that the public planning approach is not without its challenges. It requires a high level of discipline and communication skills from the team members. However, the benefits of transparency and collaboration often outweigh these challenges. By involving customers directly in the planning process, the team has built a strong relationship with its user base, leading to increased loyalty and a more engaged community.

In conclusion, YouTrack’s Elena Pishkova’s public planning approach offers a unique perspective on product development. By making the planning process transparent and collaborative, the team has created a dynamic environment that fosters innovation, customer satisfaction, and team cohesion. As the tech industry continues to evolve, this method of planning may serve as a valuable example for other organizations looking to enhance their product development processes.

Source: Increment
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