Ola Electric’s Roadster X+ Gets PLI Certification

Ola Electric, a leading two-wheeler electric vehicle (E2W) manufacturer, has recently secured Production Linked Incentive (PLI) certification for its Roadster X+ 4.5 kWh electric bike. This certification, issued by the global automotive research centre (GARC), confirms that the Roadster X+ 4.5 kWh meets the minimum domestic value addition (DVA) requirements, making all units eligible for incentives under the PLI-Auto scheme. This development marks a significant milestone for Ola Electric as it continues to navigate a challenging market landscape and boost sales after a period of slowdown.

The PLI certification is not the only strategic move undertaken by Ola Electric in recent times. The company has recently cut the price of its flagship Roadster X+ 9.1 kWh model, powered by the 4680 Bharat Cell, by over 31%, reducing it from ₹1.9 Lakh to ₹1.3 Lakh. This price reduction is attributed to increased cell production at its Gigafactory and cost efficiencies from vertical integration. The Roadster X+ 9.1 kWh will now be sold through limited purchase windows rather than open sales, as demand continues to outstrip supply. The first purchase window is scheduled for tomorrow, with vehicles available in time-bound slots and limited quantities.

This pricing strategy follows a significant surge in Ola Electric’s E2W registrations. In March 2026, the company’s E2W registrations jumped 139% to 9,496 units from 3,973 in February, giving it over 5% market share and the fifth position in the segment. The company’s growth and cost reduction initiatives are supported by scaling the capacity of its Gigafactory to 6 GWh, up from an initial target of 5 GWh. The facility manufactures the 4680 Bharat Cell, which powers the Gen 3 range of e-scooters, including the S1 Pro+ and Gen 3 S1 X+.

However, Ola Electric has faced financial challenges over the past year. Its operating revenue fell 55% year-on-year (YoY) to ₹470 Cr in Q3 FY26, while net losses narrowed 14% to ₹487 Cr. The company also reported negative operating cash flows of ₹866 Cr over the first nine months of FY26 due to deepening losses and underwhelming sales. In response, Ola has been focusing on optimizing its operations and leveraging the PLI certification to enhance its competitiveness in the market.

The PLI certification for the Roadster X+ 4.5 kWh is expected to boost sales further by making the electric bike more affordable for consumers. This, combined with the company’s strategic pricing and sales initiatives, positions Ola Electric to capitalize on the growing demand for electric two-wheelers in India. As the company continues to scale its operations and invest in its Gigafactory, it aims to solidify its position as a leader in the E2W market while addressing its financial challenges. The recent developments highlight Ola Electric’s resilience and commitment to innovation in the face of market challenges.