Mosaic and hiring signals show VPP momentum shifting to capacity markets and Europe
Virtual power plant (VPP) growth is shifting in 2025. Europe is pulling ahead, while US capacity markets (like PJM and NYISO) are heating up on data‑center demand. VPP providers — systems that combine rooftop solar, batteries, and EV chargers to … The post Mosaic and hiring signals show VPP momentum shifting to capacity markets and Europe appeared first on CB Insights Research .

In 2025, the landscape of virtual power plants (VPPs) is undergoing significant shifts, with momentum increasingly moving towards capacity markets and Europe. This transformation is driven by a combination of factors, including stable decarbonization policies in Europe and the growing demand for data-center capacity in the United States. VPP providers, which aggregate rooftop solar, batteries, and EV chargers to support the grid, are adjusting their geographic focus to capitalize on these opportunities.
Europe has emerged as a leader in the VPP market, with Mosaic clusters rising in key regions. The continent's stable decarbonization policies and retailer-led programs have shortened the time it takes for VPPs to transition from enrollment to revenue generation. This efficiency has attracted providers looking to capitalize on the strong regulatory framework and growing demand for clean energy solutions.
In contrast, the United States is witnessing a surge in activity within its capacity markets, particularly in regions served by the PJM and NYISO. The demand for data-center capacity is driving growth in these markets, with VPP providers adjusting their strategies to meet the increasing need for power. The hiring trends in the US are reflective of this shift, with more companies focusing their efforts on eastern markets. The growth in headcount and the concentration of hiring in roles related to market operations, interconnection, and sales for capacity programs highlight the strategic importance of these regions.
The evolving landscape of VPPs is a testament to the dynamic nature of the energy sector. As providers adapt to new opportunities and regulatory environments, the future of VPPs looks promising, with both Europe and the US capacity markets poised for significant growth. For those interested in staying informed about the latest developments in this space, CB Insights Research offers a range of scouting reports and deep dives into emerging AI companies developing agents for enterprises. To access this valuable research, new customers can start a free trial, while existing customers can log in to continue their exploration of the latest trends and insights in the VPP market.









