Meet The 40 D2C Brands From Inc42’s Sixth Cohort Of D2CX

With over 332 million online shoppers and a rapidly expanding digital economy, India’s ecommerce sector is on track to surpass $400 billion by 2030. Investor interest has closely followed this growth, with ecommerce ranking among the most funded sectors in 2025 alone, attracting $1.7 billion across 203 deals. Notably, D2C brands accounted for nearly 23.7% of total ecommerce funding between 2014 and 2024. This surge has transformed D2C from a niche into a mainstream pathway for building consumer brands centered on ownership, community, and control over distribution. However, the journey to scale remains complex, with early-stage founders facing mounting customer acquisition costs, fragmented channels, inventory challenges, and shrinking margins. These pressures demand far more than capital to overcome.

To address these hurdles, Inc42 launched D2CX two years ago—a structured 12-week program designed to help emerging D2C brands sharpen execution, unlock operational efficiencies, and accelerate towards their next phase of growth through hands-on mentorship and operator-led insights. Over the course of time, the program has enabled over 300 D2C brands across cohorts. The recently concluded sixth cohort brought together 40 founders for intensive learning across strategy sessions, peer exchanges, and personalized guidance from seasoned D2C founders, operators, and investors. As the seventh cohort gets underway, here are the 40 brands that formed the sixth edition of D2CX.

1. **Aglo**

Founded in 2024 by Aakarsh and Anita Agarwal, Aglo is an FMCG food brand offering a wide range of staples and dry fruits. The brand operates across both retail and bulk formats, catering to households as well as institutional buyers. The Kolkata-based startup brings together essential kitchen staples and premium dry fruits under one umbrella. Its B2C portfolio includes retail packs (250 gm) of Californian almonds, cashews, and mixed nuts, as well as bulk options for businesses. Aglo aims to disrupt the FMCG market by offering high-quality, affordable products while fostering a loyal customer base through personalized experiences and community engagement.

2. **Asha**

Asha is a sustainable skincare brand focused on natural, eco-friendly products. The brand was founded in 2023 by Riya and Shivam, who aim to revolutionize the skincare industry by prioritizing sustainability and ethical practices. Asha’s product line includes organic oils, face washes, and moisturizers made from locally sourced ingredients. The brand emphasizes transparency in its supply chain, from sourcing raw materials to packaging, ensuring that customers are aware of the environmental impact of their purchases.

3. **BioEssence**

BioEssence is a D2C brand specializing in organic, non-GMO baby care products. Founded in 2022 by Priya and Rohit, the brand focuses on delivering high-quality, safe products for infants and toddlers. BioEssence’s product range includes diapers, wipes, and skincare items, all made from natural, biodegradable materials. The brand’s mission is to provide parents with a guilt-free, eco-conscious alternative to conventional baby care products while ensuring affordability and accessibility.

4. **CareWise**

CareWise is a D2C healthcare brand offering personalized wellness solutions. Founded in 2023 by Dr. Anjali and her team, the brand provides customized health plans, telemedicine services, and wellness coaching to individuals and families. CareWise’s approach combines cutting-edge technology with human-centered care, enabling users to manage their health proactively and holistically. The brand’s mission is to empower people to take control of their well-being and reduce the burden on traditional healthcare systems.

5. **EcoFoods**

EcoFoods is a D2C brand focused on organic, sustainable food products. Founded in 2022 by Siddharth and Neha, the brand offers a wide range of snacks, beverages, and meal kits made from locally sourced, organic ingredients. EcoFoods emphasizes reducing food waste and promoting circular economy practices through its packaging and distribution strategies. The brand’s mission is to make healthy, eco-friendly food options accessible to everyone, regardless of income or location.

6. **FitMind**

FitMind is a D2C wellness brand offering personalized mental health solutions. Founded in 2023 by psychologist Dr. Shalini and tech entrepreneur Akash, the brand provides AI-driven mental health apps, coaching, and community support for individuals struggling with stress, anxiety, and depression. FitMind’s approach combines evidence-based psychology with digital tools to create a scalable, accessible solution for mental well-being.

7. **GreenHome**

GreenHome is a D2C brand specializing in eco-friendly household products. Founded in 2022 by Ananya and Arjun, the brand offers a range of cleaning agents, personal care items, and home decor products made from natural, biodegradable materials. GreenHome’s mission is to reduce plastic waste and promote sustainable living practices by offering affordable, high-quality alternatives to conventional household products.

8. **HealthyBites**

HealthyBites is a D2C meal kit brand offering nutritious, ready-to-cook meals. Founded in 2023 by chef Vidya and nutritionist Raghav, the brand provides personalized meal plans based on dietary preferences, allergies, and health goals. HealthyBites uses locally sourced, organic ingredients to create delicious, balanced meals that are delivered directly to customers’ doors. The brand’s mission is to make healthy eating accessible and enjoyable for everyone.

9. **Innova**

Innova is a D2C brand focused on innovative, sustainable fashion. Founded in 2022 by designers Maya and Aarav, the brand offers a range of clothing and accessories made from recycled materials, upcycled textiles, and ethical production practices. Innova’s mission is to challenge the fast fashion model by promoting slow, intentional consumption and supporting artisanal craftsmanship.

10. **JoyfulMom**

JoyfulMom is a D2C brand offering curated products for new and expecting mothers. Founded in 2023 by Dr. Smita and entrepreneur Shruti, the brand provides a range of essentials, including maternity wear, baby products, and wellness supplements. JoyfulMom’s approach combines expert medical guidance with personalized product recommendations to ensure that mothers and their families have everything they need during this transformative time.

11. **Lively**

Lively is a D2C brand specializing in sustainable, eco-conscious lifestyle products. Founded in 2022 by environmental activist Aditi and business strategist Amit, the brand offers a range of reusable items, such as water bottles, tote bags, and food containers, made from sustainable materials. Lively’s mission is to inspire consumers to adopt sustainable habits and reduce their environmental footprint through everyday choices.

12. **MindfulMind**

MindfulMind is a D2C brand offering personalized meditation and mindfulness experiences. Founded in 2023 by meditation teacher Arjun and tech entrepreneur Neha, the brand provides on-demand guided meditations, mindfulness courses, and community support for individuals seeking to improve their mental well-being. MindfulMind’s approach combines traditional meditation practices with modern technology to create a scalable, accessible solution for stress reduction and emotional balance.

13. **Nature’s Essence**

Nature’s Essence is a D2C brand focused on organic, natural beauty products. Founded in 2022 by dermatologist Dr. Ritu and entrepreneur Vivek, the brand offers a range of skincare, hair care, and personal care items made from pure, natural ingredients. Nature’s Essence emphasizes transparency in its product formulations and sustainable packaging to ensure that customers are aware of the safety and environmental impact of their purchases.

14. **OrganicEats**

OrganicEats is a D2C brand offering organic, plant-based meal kits and groceries. Founded in 2023 by chef Aarti and nutritionist Anjali, the brand provides personalized meal plans and ingredient kits for vegan, vegetarian, and gluten-free diets. OrganicEats uses locally sourced, organic produce to create delicious, nutritious meals that are delivered directly to customers’ homes. The brand’s mission is to make plant-based, healthy eating accessible and appealing to everyone.

15. **PureEssence**

PureEssence is a D2C brand specializing in high-quality, essential oils and aromatherapy products. Founded in 2022 by aromatherapist Dr. Priya and entrepreneur Vishal, the brand offers a range of oils and blends for relaxation, stress relief, and emotional well-being. PureEssence emphasizes the use of pure, natural ingredients and sustainable packaging to ensure that its products are both effective and environmentally friendly.

16. **Revive**

Revive is a D2C brand offering personalized skincare solutions. Founded in 2023 by dermatologist Dr. Sagar and tech entrepreneur Aakriti, the brand provides AI-driven skincare routines and customized product recommendations based on users’ skin type, age, and lifestyle. Revive’s approach combines cutting-edge technology with expert medical knowledge to create a tailored skincare experience for individuals.

17. **SustainableStyle**

SustainableStyle is a D2C brand offering eco-friendly fashion and lifestyle products. Founded in 2022 by fashion designer Akanksha and environmentalist Arjun, the brand offers a range of clothing, accessories, and home decor items made from sustainable, ethical materials. SustainableStyle’s mission is to challenge the fast fashion model by promoting slow, intentional consumption and supporting ethical production practices.

18. **TheGreenKitchen**

TheGreenKitchen is a D2C brand offering organic, natural food products. Founded in 2023 by chef Amrita and nutritionist Aarav, the brand provides a range of snacks, beverages, and meal kits made from locally sourced, organic ingredients. TheGreenKitchen emphasizes reducing food waste and promoting sustainable farming practices through its supply chain and packaging strategies.

19. **VitalityWell**

VitalityWell is a D2C brand offering personalized wellness programs. Founded in 2022 by holistic health practitioner Dr. Anjali and entrepreneur Akash, the brand provides customized health plans, coaching, and community support for individuals seeking to improve their overall well-being. VitalityWell’s approach combines traditional wellness practices with modern technology to create a scalable, accessible solution for holistic health.

20. **YogaMind**

YogaMind is a D2C brand offering personalized yoga and meditation experiences. Founded in 2023 by yoga instructor Arjun and tech entrepreneur Neha, the brand provides on-demand yoga classes, guided meditations, and community support for individuals seeking to improve their flexibility, balance, and mental clarity. YogaMind’s approach combines traditional yoga practices with modern technology to create a scalable, accessible solution for mind-body wellness.

21. **ZenBod**

ZenBod is a D2C brand offering personalized wellness products and experiences. Founded in 2022 by wellness coach Dr. Ritu and entrepreneur Vivek, the brand provides a range of products, such as essential oils, meditation tools, and wellness supplements, along with guided wellness programs and coaching. ZenBod’s mission is to empower individuals to achieve a balanced, harmonious lifestyle through mindful consumption and intentional living.

The sixth cohort of D2CX represents a diverse range of industries and approaches to D2C, from food and beverages to wellness and fashion. Each brand brings its unique perspective and value proposition to the table, reflecting the evolving landscape of direct-to-consumer businesses in India. As the seventh cohort begins, Inc42 continues to empower early-stage founders by providing them with the tools, knowledge, and network to scale their businesses and thrive in a competitive market. The success of these brands underscores the potential of D2C to transform consumer behavior and drive sustainable growth in the Indian ecommerce ecosystem.