Longform Podcast #577: PJ Vogt
PJ Vogt is the host of Search Engine . “One of our tests editorially is if we think we’ve got something good, but we haven’t started reporting or recording on it, I’ll just try asking the question at dinner and stuff. If it derails conversations, that’s a really good sign.”
In the latest episode of Longform Podcast, episode 577, host PJ Vogt takes listeners on an in-depth exploration of his approach to journalism and the creative process behind his work. Vogt is best known as the host of Search Engine, a podcast that delves into the world of technology, culture, and the ever-evolving landscape of the internet.
Throughout the episode, Vogt shares insights into his editorial philosophy and the unique methods he uses to gauge the potential impact of a story. He explains that one of his favorite tests for determining whether a topic is compelling is to try asking about it during casual conversations, such as at dinner with friends or family. If the question derails the conversation or sparks lively debate, Vogt sees that as a strong indicator that the story has the potential to resonate with a wider audience.
This approach reflects Vogt's belief in the importance of authenticity and relatability in storytelling. He often emphasizes the need for journalists to connect with their audience on a personal level, rather than relying solely on traditional metrics like page views or social media engagement. By testing ideas in real-world settings, Vogt aims to create content that not only informs but also engages and inspires his listeners.
In discussing his career, Vogt reflects on the challenges and rewards of working in the ever-changing media landscape. He shares how the rise of digital platforms and the democratization of information have both opened new opportunities and presented unique challenges for journalists. Despite these challenges, Vogt remains optimistic about the future of media, believing that the demand for high-quality, thoughtful storytelling will continue to grow.
Throughout the episode, Vogt also touches on specific stories from his podcast, Search Engine, and the process of researching and reporting on complex topics. He highlights the importance of curiosity and a willingness to explore unfamiliar areas, as well as the value of collaboration and diverse perspectives in crafting well-rounded narratives.
As the conversation wraps up, Vogt encourages listeners to reflect on their own experiences with media and the role it plays in their lives. He invites them to consider how they consume news and the impact it has on their understanding of the world. Ultimately, the episode serves as a reminder of the power of storytelling and the enduring relevance of quality journalism in an increasingly interconnected world.
For those interested in delving deeper into PJ Vogt's work and the world of Search Engine, the full episode is available for listening. It's a compelling exploration of the craft of journalism, offering insights and inspiration for both seasoned professionals and curious newcomers alike.
