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Hospitality businesses say lower VAT would help attract visitors across the border

Cafe owner Tiffany McKay said the rising cost is forcing business owners like her to make some "extremely painful" decisions.

7 April 2026 at 07:49 am
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Hospitality businesses say lower VAT would help attract visitors across the border

In recent years, hospitality businesses along the border have been grappling with the challenges posed by rising costs and a shrinking customer base. Many local cafes, restaurants, and hotels have struggled to attract visitors, particularly from neighboring countries, due to the high value-added tax (VAT) rates. As a result, hospitality business owners are calling for a reduction in VAT to make their establishments more competitive and attractive to cross-border visitors.

One of the most vocal advocates for this change is Tiffany McKay, the owner of a popular cafe near the border. In a recent interview, McKay highlighted the impact of high VAT on her business, stating that it has forced her to make "extremely painful" decisions. "We're seeing fewer customers from abroad, and it's not just because of the quality of our services," she explained. "It's the high prices that are deterrents. If we could lower the VAT, we could offer better value and attract more visitors."

The hospitality industry has long relied on cross-border tourism to sustain its operations. However, with the current VAT rates, many businesses find it difficult to compete with their counterparts in neighboring countries, where VAT is often lower. This has led to a decline in foot traffic and a reduction in revenue for local businesses.

McKay's cafe is not alone in its struggle. Other hospitality businesses in the area have reported similar challenges. Hoteliers, restaurateurs, and retailers have all voiced their concerns about the impact of high VAT on their bottom lines. They argue that a reduction in VAT would not only make their services more affordable for cross-border visitors but also stimulate economic growth in the region.

In response to these concerns, local government officials have begun considering the possibility of lowering VAT rates for hospitality businesses. Some experts have suggested that such a move could have a significant positive impact on the industry. By making prices more competitive, businesses could attract more visitors, leading to increased sales and job opportunities.

However, there are also concerns about the potential impact on government revenue. Lowering VAT rates could result in reduced tax revenues, which might necessitate other forms of funding to maintain public services. As a result, policymakers must carefully consider the trade-offs between economic stimulation and fiscal sustainability.

Despite these challenges, the hospitality businesses remain optimistic about the potential benefits of a lower VAT. Tiffany McKay, for instance, believes that the reduction would not only help her cafe but also revitalize the entire border region. "We have so much to offer visitors тАУ beautiful landscapes, friendly people, and delicious food," she said. "But we need to make it easier for them to come here. Lowering the VAT is a crucial step in that direction."

As discussions continue about the future of VAT rates for hospitality businesses, the industry remains hopeful for positive changes. With the potential to attract more visitors and boost the local economy, a lower VAT could be the catalyst that revitalizes the border region's hospitality sector.

Source: BBC News
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