HKTVmall parent firm faces backlash over ‘cruel’ experiments on severed animal heads, limbs
Animal rights activists have denounced the parent company of online retailer HKTVmall for running animal experiments on how long severed heads or limbs can remain alive once detached from their bodies. People for the Ethical Treatment of Animals (PETA) said on Wednesday in an open letter to Ricky Wong, vice chair and group CEO of […]

Animal rights activists have launched a campaign against the parent company of Hong Kong-based online retailer HKTVmall, accusing it of conducting "cruel" experiments on severed animal heads and limbs. The Hong Kong Technology Venture Company (HKTV), which owns HKTVmall, disclosed in its latest annual report that it had conducted 38 such experiments over the past four years as part of its "Life Science Project." The group People for the Ethical Treatment of Animals (PETA) has called for an immediate halt to these experiments, describing them as both inhumane and scientifically unfounded.
In an open letter to Ricky Wong, vice chair and group CEO of HKTV, PETA president Jason Baker condemned the experiments, stating that they are "purely exploratory with highly speculative benefit." The experiments involve separating animals' limbs or heads from their bodies to study how long these body parts can remain viable. According to HKTV's report, animal limbs have remained viable for about 46 hours, while heads survived for roughly seven hours, a claim the company's research team asserts is a world first. The company suggests that successful development of this technology could have applications in organ transplantation and potentially extending human lifespan.
However, PETA argues that the research is not only cruel but also scientifically dubious. Baker cited studies from 2008 to 2015 on spinal cord injury experiments, noting that decades of such work have not led to significant progress in reviving spinal neurons due to fundamental interspecies differences. He also pointed out that some prominent US agencies have shifted away from such research, suggesting that the potential benefits do not outweigh the ethical concerns.
The controversy has drawn attention to HKTV's parent company's approach to animal testing and the potential applications of its research. While HKTV claims that its work could lead to groundbreaking advancements in medicine, critics argue that the experiments are unnecessary and that ethical considerations should take precedence. The backlash from animal rights groups has put pressure on HKTV to reconsider its research practices and justify the ethical implications of its work.
The case highlights the ongoing debate surrounding the use of animals in scientific research and the balance between scientific progress and animal welfare. As public opinion increasingly favors ethical treatment of animals, companies like HKTV face scrutiny over their research practices. The situation also raises questions about the transparency of corporate annual reports, as HKTV's experiments were only disclosed in its latest report, potentially after initial research had already begun.
In response to the criticism, HKTV has not yet issued a public statement, but the controversy has already sparked discussions about the ethical boundaries of scientific research and the responsibility of companies to prioritize animal welfare in their operations. As the debate continues, it remains to be seen whether HKTV will be willing to abandon or modify its controversial experiments in light of the growing backlash from animal rights activists and the public.









