Google is fixing a Search Console bug that inflated impression counts

Google has announced plans to address a bug in its Search Console that has been inflating impression counts since May 13, 2025. The issue, caused by a logging error, has led to inaccurate reporting of impressions, with corrections set to roll out over the coming weeks. This development marks a significant update for users of Google Search Console, as it will result in a decrease in reported impressions once the fix is implemented.

The bug was first identified by Google, which promptly updated its Data anomalies in Search Console page with a statement explaining the situation. The error, which began on May 13, 2025, has affected the accurate reporting of impressions up until now. Google assured users that clicks and other metrics were not impacted by the issue, and that the problem was limited to data logging only.

In a statement to Search Engine Land, a Google spokesperson confirmed the existence of the reporting error and its temporary impact on impression counts. The company is actively working on bug fixes to ensure that impressions are reported accurately moving forward.

As the correction is deployed, users of Google Search Console can expect to see changes in how impressions are recorded and reported. The rollout of the fix is expected to result in a noticeable drop in impressions within the Performance report. However, it is important to note that clicks and other metrics remain unaffected by this bug.

The timeline for the resolution of this issue has been a matter of concern for many users, as the error has persisted since May 13, 2025. Google has stated that the correction process will take several weeks to fully propagate across all reporting systems. This means that users may need to be patient as the fix is gradually implemented.

For those relying on accurate impression data in their search engine optimization (SEO) efforts, this bug fix is particularly significant. As the corrections are applied, users should be aware that their Google Search Console impressions may change. This adjustment is a direct result of the bug fix and should not be cause for alarm.

In conclusion, Google's decision to address the Search Console bug that inflated impression counts since May 13, 2025, is a positive step towards ensuring the reliability of data reported to users. The rollout of the fix, which will cause a decrease in reported impressions, underscores the importance of accurate metrics for SEO professionals and digital marketers. As the correction is implemented over the coming weeks, users should monitor their data closely and remain aware of the potential changes in impression counts.