Google is fixing a Search Console bug that inflated impression counts

Google has announced plans to address a significant bug in its Search Console that has been inflating impression counts since May 13, 2025. The issue, caused by a logging error, has led to inaccurate reporting of impressions for over a month. Google is now working to rectify the problem, with corrections set to roll out in the coming weeks.

The bug was first identified when Google updated its Data anomalies in Search Console page. The company stated, "A logging error is preventing Search Console from accurately reporting impressions from May 13, 2025 onward. This issue will be resolved over the next few weeks; as a result, you may notice a decrease in impressions in the Search Console Performance report. Clicks and other metrics were not affected by the error, and this issue affected data logging only."

A Google spokesperson confirmed the issue to Search Engine Land, explaining, "We identified a reporting error in Search Console that temporarily led to an over-reporting of impressions from May 13, 2025 onward. Bug fixes are being implemented to ensure accurate reporting."

As Google deploys the necessary fixes, users can expect to see a decrease in reported impressions in their Search Console Performance reports. However, it's important to note that clicks and other metrics were not impacted by the error. The adjustments will be made as the rollout continues, ensuring that impression counts are reported accurately.

The bug has been present since May 13, 2025, and Google has stated that it will take several weeks for the correction to be fully implemented across all reporting. Users who notice changes in their Google Search Console impressions in the coming weeks should be aware that it is likely due to this bug fix.

This issue highlights the importance of accurate data reporting for marketers and SEO professionals who rely on Search Console to monitor their campaigns' performance. While the error did not affect clicks or other critical metrics, the inflated impression counts could have led to misleading insights about campaign effectiveness.

Google's prompt response to address the bug demonstrates its commitment to providing reliable tools for users. As the fix rolls out, it will be essential for users to monitor their reports closely to ensure they have a clear understanding of their campaign performance.

In conclusion, the Search Console bug that inflated impression counts since May 13, 2025, is being addressed by Google. The rollout of the fix will result in a decrease in reported impressions, but clicks and other metrics remain unaffected. With the correction set to be fully implemented in the coming weeks, users can expect more accurate data in their Search Console Performance reports.