Five9 Appoints Jay Lee as Chief Marketing and Growth Officer
Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation Five9, Inc. (“Five9”), provider of the Intelligent CX Platform, announced the appointment of Jay Lee as Chief Marketing and Growth Officer, effective April 6, 2026. This new role unites global marketing with revenue strategy and operations to create […]
Five9, a leading provider of the Intelligent CX Platform, has announced the appointment of Jay Lee as the new Chief Marketing and Growth Officer, effective April 6, 2026. This significant move unites global marketing with revenue strategy and operations to create a more powerfully aligned go-to-market (GTM) engine for a cohesive, insights-driven, and streamlined experience for customers and partners at every stage of their journey with Five9.
Jay Lee, an experienced GTM and analytics leader, brings extensive expertise in driving business transformation, growth, and measurable financial outcomes across enterprise technology and payments industries. His appointment reflects Five9’s continued investment in integrating marketing, operations, data, and analytics to accelerate innovation and deliver more personalized, intelligent customer experiences.
The new role of Chief Marketing and Growth Officer is designed to unify various aspects of the business, including marketing, data, and revenue strategy, in order to accelerate AI-driven CX innovation. This integration aims to create a more cohesive and efficient go-to-market process, ensuring that customer insights are effectively translated into strategic business outcomes.
Amit Mathradas, CEO of Five9, highlighted the importance of Jay Lee’s appointment at this defining moment for the company. “Jay’s ability to connect sales and customer-facing teams with underlying data and analytics to influence how we market is exactly what companies need in this next era of CX,” Mathradas said. “His strategic marketing vision, creativity, and operational rigor, along with a deep understanding of how to translate customer insight into meaningful business outcomes, make him an ideal fit for our mission.”
As the company advances its CX vision, where human expertise and AI work seamlessly together, Jay Lee will play a crucial role in helping customers unlock greater value from their customer experience investments. His experience in enterprise technology and payments industries will be invaluable as Five9 continues to lead the transformation of customer experience through AI and data-driven insights.
Jay Lee expressed his excitement about joining Five9 at this pivotal moment. “Customer experience, data, and commerce are converging faster than ever, and Five9 is uniquely positioned to lead that transformation,” he said. “I am thrilled to be part of this journey and contribute to the continued success of the company.”
Five9’s appointment of Jay Lee as Chief Marketing and Growth Officer underscores the company’s commitment to innovation and excellence in the customer experience space. By unifying marketing, data, and revenue strategy, the company aims to deliver a more personalized and intelligent customer experience, positioning itself as a leader in the rapidly evolving CX landscape.
In the coming months, Jay Lee will work closely with the Five9 leadership team to implement the new GTM strategy and ensure that the company continues to deliver exceptional value to its customers and partners. With his extensive experience and proven track record, Lee is well-positioned to drive growth and innovation at Five9, as the company continues to shape the future of customer experience.
