Come to SaaStr AI Annual in May, and We’ll Teach You How to Build an AI VP of Marketing. For Real.
We get asked some version of this question 10x a week now: “Jason / Amelia, how do I actually build an AI agent that does real work? Not a chatbot. Not a demo. Something that actually runs part of my company.” There are 10,000 AI agent demos on YouTube. There are mass webinars where someone... Continue Reading

In the world of artificial intelligence, there's a growing demand for practical knowledge on how to build AI agents that can perform real tasks within a company. From marketing to sales, businesses are eager to integrate AI into their operations, but many struggle to find a clear path from theory to implementation. This is where SaaStr AI Annual comes in, offering a unique opportunity for attendees to learn how to build a functional AI VP of Marketing from scratch.
The event, scheduled for May 12, will feature SaaStr's Chief AI Officer, Amelia, who will take the stage with a laptop, a microphone, and 45 minutes. Without slides or pre-recorded demos, Amelia will build a working AI VP of Marketing right in front of the audience, demonstrating every decision and iteration process. This hands-on approach is designed to provide attendees with the tools and confidence needed to deploy AI agents in their own organizations.
The demand for actionable AI knowledge has skyrocketed, with SaaStr receiving the question, "How do I actually build an AI agent that does real work?" up to 10 times a week. While there are countless AI demos and webinars available, many of these presentations focus on pre-built workflows or theoretical architectures that have never been tested in a real-world setting. SaaStr's approach is different: it's about showing how to build an AI agent from zero, with no safety net, and no pre-recorded demonstrations.
SaaStr has extensive experience with AI agents, having deployed them for over a year. The company has successfully transitioned from a workforce of 20+ employees to just 3 humans and 20+ AI agents, achieving a remarkable year-over-year revenue growth from -19% to +47%. With over $4 million in AI-driven closed revenue and much more in assisted revenue, SaaStr's success story demonstrates the potential of AI integration in businesses.
At the SaaStr AI Annual, attendees will not only witness the live construction of an AI VP of Marketing but will also learn how to deploy AI Sales Development Representatives (SDRs), AI Business Development Representatives (BDRs), AI Customer Success agents, and more. The event will cover every aspect of the process, from the initial prompt to the final deployment, ensuring that participants understand the nuances of building and implementing AI agents.
Unlike traditional panels on AI strategy, the SaaStr AI Annual focuses on providing attendees with the practical skills and confidence needed to deploy AI agents effectively. By witnessing the messy first drafts, failed prompts, and iterative processes, attendees will gain a deeper understanding of the challenges and solutions involved in building AI agents. Additionally, Amelia will demonstrate the decision-making process for tool connections, workflows, and automation, areas where many people struggle.
In conclusion, the SaaStr AI Annual offers a unique opportunity for businesses to learn how to build and deploy AI agents that can drive real results. With a live, hands-on demonstration of an AI VP of Marketing and a focus on practical deployment strategies, this event is poised to transform attendees into AI agent deployment experts. Whether you're a marketing professional, a business owner, or an AI enthusiast, this event is a must-attend for anyone seeking to integrate AI into their organization and achieve tangible outcomes.










