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Come to SaaStr AI Annual in May, and We’ll Teach You How to Build an AI VP of Marketing. For Real.

We get asked some version of this question 10x a week now: “Jason / Amelia, how do I actually build an AI agent that does real work? Not a chatbot. Not a demo. Something that actually runs part of my company.” There are 10,000 AI agent demos on YouTube. There are mass webinars where someone... Continue Reading

6 April 2026 at 08:32 pm
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Come to SaaStr AI Annual in May, and We’ll Teach You How to Build an AI VP of Marketing. For Real.

In the rapidly evolving world of artificial intelligence, one question has become increasingly prevalent: how do you build an AI agent that can perform real tasks within a company, beyond the typical chatbots and demos? SaaStr AI, a leading provider of AI solutions, has witnessed this inquiry repeated ten times a week. The demand for practical, hands-on guidance on creating functional AI agents is undeniable.

While there are countless AI agent demos on YouTube and webinars showcasing pre-built workflows, these often lack the depth and real-world application needed for businesses. Pitch decks with elaborate architectures may look impressive on paper, but they rarely translate to actual performance. SaaStr AI recognizes this gap and is determined to fill it.

On May 12th, SaaStr AI will host its annual conference, where Chief AI Officer Amelia will take the stage with a laptop, a microphone, and 45 minutes. Without slides, rehearsed demos, or safety nets, Amelia will build a working AI VP of Marketing from scratch, right in front of the audience. This will not be a mockup or a slideshow of potential capabilities; it will be a functional agent capable of research, writing, strategy, and execution.

SaaStr AI's approach is grounded in real-world experience. The company has been deploying AI agents for over a year, transforming its workforce from 20+ employees to just 3 humans and 20+ AI agents. This shift has resulted in significant revenue growth, moving from a -19% year-over-year decline to a +47% increase. Over $4 million in AI-driven closed revenue, along with much more in assisted revenue, underscores the effectiveness of their strategy.

The SaaStr AI Annual event is not just another panel discussion on AI strategy. It is a comprehensive learning experience designed to empower attendees with the skills and confidence needed to deploy AI agents effectively. Participants will gain insights into the decision-making process, tool connections, and workflow automation that are crucial for success.

Amelia's live demonstration will cover every step of the process, from the initial prompt to the final working agent. She will showcase the messy first drafts, the iterative process of refining prompts, and the trial-and-error approach to achieving the desired outcome. Attendees will witness the intricacies of tool connections, learning what to integrate and what to leave out. These decisions are often where people stumble, and Amelia's transparent walkthrough will help avoid common pitfalls.

In addition to building an AI VP of Marketing, SaaStr AI will also teach attendees how to deploy AI Sales Development Representatives (SDRs), AI Business Development Representatives (BDRs), and AI Customer Success agents. The focus is on practical, actionable knowledge that can be applied immediately to drive business growth.

The SaaStr AI Annual event offers a unique opportunity to learn from industry experts and gain the skills needed to integrate AI agents into your organization's operations. With real-world examples and hands-on demonstrations, participants will leave equipped with the knowledge and confidence to implement AI solutions that deliver tangible results. This is not just about strategy—it's about executing with precision and achieving remarkable outcomes.

In a world where AI is transforming every aspect of business, SaaStr AI's approach provides a clear path forward. By focusing on practical, real-world applications and offering transparent, hands-on guidance, the company is helping businesses harness the full potential of AI. The SaaStr AI Annual event is not just an educational opportunity—it's a chance to revolutionize your approach to AI and unlock new heights of success.

Source: SaaStr
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