BNY and Robinhood Will Help Run ‘Trump Accounts’ for Children
The new tax-sheltered savings and investment accounts will start accepting deposits this summer.

The Trump administration has announced a new initiative to establish tax-sheltered savings and investment accounts for children, which will be managed by Bank of New York Mellon (BNY) and Robinhood, a popular online brokerage. The accounts, created as part of President Trump's signature domestic spending bill that passed last year, are set to begin accepting deposits this summer.
The initiative, which aims to promote financial literacy and long-term savings among children, has been met with mixed reactions. Supporters argue that it will provide a valuable tool for parents to teach their children about money management and investing, while critics question the long-term sustainability of the program and its potential impact on financial markets.
The accounts will be designed to encourage children to save for future goals such as college tuition, a down payment on a home, or other significant life events. Parents will be able to contribute to their children's accounts, and the funds will be invested in a diversified portfolio to minimize risk. The accounts will be tax-sheltered, meaning that any earnings generated will not be subject to federal income tax until the child reaches the age of 18 or 29, whichever comes first, if the funds are used for qualified educational expenses.
Bank of New York Mellon and Robinhood were chosen to manage the accounts due to their extensive experience in financial services and technology. BNY, one of the largest bank holding companies in the United States, will handle the administrative and custodial functions, while Robinhood, known for its user-friendly app and low-cost trading platform, will oversee the investment management and provide educational resources for parents and children.
The decision to involve Robinhood in the program has been particularly notable, as the company has been at the forefront of the rise of retail investing in recent years. By partnering with Robinhood, the Trump administration hopes to leverage the platform's popularity and accessibility to make the accounts more appealing to families.
However, the initiative has faced scrutiny from financial experts and policymakers. Some argue that the accounts could inadvertently encourage risky investment behavior among children, while others question whether the program will be equitable, given that it may benefit more affluent families who can afford to contribute to their children's accounts.
Despite the concerns, the Trump administration remains optimistic about the program's potential impact. In a statement, the White House highlighted the importance of instilling financial literacy in children from an early age and emphasized that the accounts will serve as a valuable tool for parents to teach their children about saving and investing.
As the accounts begin accepting deposits this summer, many families will be eager to see how the program unfolds. While the long-term effects of the initiative are uncertain, it undoubtedly represents an ambitious effort to integrate financial education into the lives of children across the United States.
In conclusion, the Trump administration's new tax-sheltered savings and investment accounts for children, managed by BNY and Robinhood, mark a significant step toward promoting financial literacy and long-term savings among the youngest generation. While the program faces challenges and criticism, it also holds the potential to provide families with a valuable resource for teaching their children about money management and investing. As the accounts begin to take shape, it will be interesting to see how they are received by families and what impact they have on the financial landscape for future generations.










