After AB Tasty Merger, Wingify Set To Raise $149 Mn From Everstone & Others

Wingify, a leading SaaS company, is set to raise $149 million in a strategic round led by its majority shareholder and private equity firm Everstone Capital. This development follows the recent merger of Wingify with Paris-based AB Tasty, forming an experimentation and personalisation platform valued at over $500 million. The combined entity will have nearly $120 million in revenues and around 4,000 customers worldwide.

According to the company's filings with the Registrar of Companies (RoC), Wingify's board approved a proposal to issue nearly 16.1 lakh equity shares at an issue price of ₹8,590 each, raising the sum of ₹1,381 crore (approximately $149 million). Everstone Capital, the majority shareholder, invested ₹1,249.7 crore (nearly $135 million) through its arm Everdoc Pte. Ltd, while existing backer and stock market investor Vyom Mankekar contributed ₹84 crore. Wingify's CEO Sparsh Gupta and CTO Ankit Jain also participated in the fundraise, alongside other existing shareholders, including Shivanand Mankekar, Laxmi Mankekar, Kedar Mankekar, and others.

The latest fundraise comes three months after Wingify announced its merger with AB Tasty. At the time, it was reported that Everstone would invest additional capital in the combined entity. The merger aims to create a powerful experimentation and personalisation platform, leveraging the strengths of both companies. Wingify, founded in 2009 by Paras Chopra and Sparsh Gupta, was a bootstrapped SaaS startup until Everstone acquired a majority stake in the company for $200 million last year.

Wingify's flagship platform, VWO, is renowned for its A/B testing capabilities, enabling enterprises to test new user interface (UI) features and determine which ones perform better against specific goals such as conversions or click-through rates. The company claims that its platform is used by over 3,000 companies across more than 90 countries, with annual recurring revenue (ARR) nearing $60 million. Notable customers include Decathlon, Disney, UNICEF, and Flydubai.

In December 2025, Wingify acquired Y Combinator-backed AI startup Blitzllama to enhance VWO's user research capabilities. This acquisition further strengthens Wingify's position in the market, enabling it to offer more advanced personalisation solutions.

The strategic round led by Everstone Capital highlights the company's continued growth and expansion plans. With the merger with AB Tasty and the recent fundraise, Wingify is poised to become a major player in the experimentation and personalisation space. The infusion of capital will support the company's strategic initiatives, including product development, market expansion, and customer acquisition.

Wingify's journey from a bootstrapped startup to a leading SaaS company, backed by significant investment, underscores the potential of the experimentation and personalisation market. The merger with AB Tasty and the strategic round led by Everstone Capital are significant milestones that will shape the company's future trajectory. As Wingify continues to innovate and expand, it remains a force to be reckoned with in the SaaS industry.